Tucked away in the vast desert of northwestern Saudi Arabia, AlUla is a destination that feels like stepping into another world—where ancient history, breathtaking landscapes, and cutting-edge cultural events collide. Once a hidden gem, this stunning region is fast becoming the place everyone is talking about in 2024. Here’s why AlUla deserves a spot at the top of your travel list.

1. A Journey Through Ancient History
AlUla is home to Hegra, Saudi Arabia’s first UNESCO World Heritage Site. Often compared to Jordan’s Petra, this ancient Nabataean city boasts over 100 well-preserved tombs carved into sandstone cliffs that date back to the 1st century BCE.

• Must-See: The Tomb of Lihyan Son of Kuza, the largest and most iconic tomb, is a jaw-dropping sight at sunset when the golden light hits the sandstone.

• Don’t Miss: Dadan, the capital of the ancient Lihyanite and Dadanite kingdoms, where archaeologists continue to uncover secrets of civilizations past.

2. Surreal Natural Landscapes
If you’re a fan of otherworldly scenery, AlUla delivers in spades. Towering rock formations, vast desert valleys, and dramatic canyons create a landscape that feels like a real-life movie set.

• The Star of the Show: Elephant Rock, a massive sandstone formation shaped (you guessed it) like an elephant, is perfect for sunset snaps.

• Adventure Awaits: Take a guided hike through the AlUla desert or book a hot air balloon ride for jaw-dropping views of the canyons and rock sculptures.

3. A Cultural Hotspot
AlUla isn’t just about ancient history—it’s also becoming a hub for contemporary art and culture. With immersive exhibitions, world-class performances, and ambitious art installations, AlUla seamlessly blends the old with the new.

• Don’t Miss: Maraya Concert Hall, a stunning mirrored building that reflects the surrounding desert. Hosting performances from global artists, it’s a cultural marvel and the world’s largest mirrored structure.

• Art in the Wild: The Desert X AlUla art exhibition features large-scale outdoor art installations that interact with the natural environment—perfect for art lovers and photographers.

4. Stargazing Like Nowhere Else
With minimal light pollution, AlUla offers some of the best stargazing opportunities in the world. Whether you’re an astronomy enthusiast or just looking to take in the sheer vastness of the universe, the starry skies here are unforgettable.

• Experience It: Join a guided stargazing tour in the desert and marvel at constellations, planets, and shooting stars beneath a crystal-clear sky.

5. Unique Luxury Experiences
AlUla is redefining desert luxury. From high-end eco-resorts that blend seamlessly into the landscape to exclusive private dining experiences under the stars, it’s a destination that combines comfort with authenticity.

• Stay In Style: Resorts like Habitas AlUla and Banyan Tree AlUla offer stunning accommodations that balance modern comfort with the region’s natural beauty.

• Dining Delight: Try a desert-inspired dining experience—like dinner beneath the stars surrounded by flickering lanterns and sand dunes.

6. A Gateway to Adventure
Whether you’re into hiking, rock climbing, or off-road driving, AlUla is a playground for adventure seekers. There’s something for every level of thrill.

• Top Activity: Zipline across the AlUla desert or take a 4x4 tour through the rugged sandstone formations.

• Hiking Must-Do: The Hidden Valley Hike takes you through otherworldly landscapes at sunrise or sunset for a magical experience.

7. A Rare Chance to Discover the Undiscovered
AlUla’s magic lies in its sense of discovery. It’s still relatively untouched by mass tourism, meaning you can explore at your own pace and soak up the quiet majesty of its landscapes and heritage sites without the crowds.